Shannon Nelson

Shannon Nelson

Shannon Nelson has served as Chief Revenue Officer of Direct Response Sales for Lead Generation Technologies since 2015.

She ensures that all LGT products, processes and projects produce optimal efficiency and benefit to clients, while also combining ease-of-use and verifiable scale.
She joined LGT more than a decade ago in 2007, rising to Senior Vice President of Ad Sales and Sales Development and, eventually, Chief Operating Officer, before assuming her current management position.

Shannon oversees all sales and sales development, optimization of client budgets, and day-to-day business relationships with LGT clients airing via their LGT’s relationship with more than 1,200 local market TV stations, cable systems, content networks, syndicators and streaming video providers.